The year 2013 has started and it has already set the market on fire by bringing new changes in search marketing. The way people used to search has completely changed and the trend for accessing internet on mobile devices is on the rise.
No marketing expert would like to rule out this opportunity from their new strategic plan to capture the market. The searches are getting affected with new changes like algorithm changes in Google, new search feature in Facebook, product search feature in Amazon and deeper search with Bing.
Let’s have a look at some of the speculations that might affect your marketing plan this year:
Smartphone use for computing and accessing internet has taken its toll on the US. It has reached above 50% and there is nothing that looks to stop the percentage from increasing. The devices are getting cheaper and thus usage is increasing.
The business enterprises are trying real hard to lure the customers in anyway. This has led to the sudden spur of mobile sites all over the internet. People are being provided with facilities to work out most of the tasks on their smartphones. Mobile specific technologies and features are being introduced to further improve the standards
This one thing surely needs some more attention. People are always busy managing their sites and hiring marketing experts or an SEO Company in India for optimizing their websites and do SEO for them. This year is expected to see a rise in consumer optimization rather than page optimization. The search marketing experts will have to analyze and understand the behavior of consumers and then move forward with the right kind of strategy.
With so many different applications and networks available on the internet, the user data is growing like a forest fire! Business houses will have to create proper channels to optimize and use this data and stop the condition of chaos. Make everything aligned and take action on every data should be the top most priority this year. This data will play a huge role in defining the way that people are searching on the internet.
No matter how many social networks come in the limelight, the importance of search will never wash away. Social networks are providing great opportunities to the marketers, but still majority of the audience searches on Google, Bing and Yahoo.
This is the reason that Google is still working like a Daddy..!!!!
This will definitely change because the top page of Google is not like what it used to be. It was a simple page with search results and some paid ads. However, it is now full with sponsored links, paid ads, organic searches, Google services for some key phrases and more. Therefore, search marketing has to optimize the landing pages as well and how they show up in the search results.
The world of SEO marketing will take a new dive in the year 2013 and the marketing experts will be required to keep on edge for getting ahead of the race for that Top Spot.
No marketing expert would like to rule out this opportunity from their new strategic plan to capture the market. The searches are getting affected with new changes like algorithm changes in Google, new search feature in Facebook, product search feature in Amazon and deeper search with Bing.
Let’s have a look at some of the speculations that might affect your marketing plan this year:
- Majority of Search taking place on Mobile Devices:
Smartphone use for computing and accessing internet has taken its toll on the US. It has reached above 50% and there is nothing that looks to stop the percentage from increasing. The devices are getting cheaper and thus usage is increasing.
- Growing Number Of Mobile Websites:
The business enterprises are trying real hard to lure the customers in anyway. This has led to the sudden spur of mobile sites all over the internet. People are being provided with facilities to work out most of the tasks on their smartphones. Mobile specific technologies and features are being introduced to further improve the standards
- Analyzing the Customer Behavior for Better Outcomes:
This one thing surely needs some more attention. People are always busy managing their sites and hiring marketing experts or an SEO Company in India for optimizing their websites and do SEO for them. This year is expected to see a rise in consumer optimization rather than page optimization. The search marketing experts will have to analyze and understand the behavior of consumers and then move forward with the right kind of strategy.
- Growth In Publicly Available Data:
With so many different applications and networks available on the internet, the user data is growing like a forest fire! Business houses will have to create proper channels to optimize and use this data and stop the condition of chaos. Make everything aligned and take action on every data should be the top most priority this year. This data will play a huge role in defining the way that people are searching on the internet.
- Social Cannot Beat Search…Mind It..!!
No matter how many social networks come in the limelight, the importance of search will never wash away. Social networks are providing great opportunities to the marketers, but still majority of the audience searches on Google, Bing and Yahoo.
This is the reason that Google is still working like a Daddy..!!!!
- Not Just Ranking On The Top:
This will definitely change because the top page of Google is not like what it used to be. It was a simple page with search results and some paid ads. However, it is now full with sponsored links, paid ads, organic searches, Google services for some key phrases and more. Therefore, search marketing has to optimize the landing pages as well and how they show up in the search results.
The world of SEO marketing will take a new dive in the year 2013 and the marketing experts will be required to keep on edge for getting ahead of the race for that Top Spot.
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